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The meaning behind the moniker: how to choose a science-company name that delights customers, colleagues and investors.

Created on 24 Sep 2025

Authors

Jacqui Thornton

Published in

Nature. Sep 23, 2025. Epub Sep 23, 2025.

PMID:
40987903
Bibliographic data and abstract were imported from PubMed on 24 Sep 2025.

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