The Online Landscape of Brazilian Butt Lift Information: Readability, Quality, and Traffic Analysis.

Authors

Elisa Bertulla, Edoardo Raposio

Published in

Aesthetic surgery journal. Open forum. Volume 8. Pages ojag106. Epub Jun 05, 2026.

Abstract

The Brazilian Butt Lift (BBL) has become increasingly popular yet remains one of the highest-risk aesthetic procedures. As patients frequently use online sources to understand medical procedures, clear and reliable web-based information is essential.
This study evaluates the readability, understandability, quality, and visibility of online BBL resources.
A Google search for "Brazilian Butt Lift Procedure" was conducted using Startpage to reduce bias. The first 10 eligible English-language websites were analyzed. Extracted text was evaluated using 6 readability indices. Understandability was assessed with the Patient Educational Material Assessment Tool (PEMAT), overall quality with the JAMA (Journal of the American Medical Association) Benchmark Criteria. Website visibility was measured using SpyFu estimates of monthly organic traffic. Spearman's correlation was used to explore the relationship between readability and traffic.
Readability for all websites exceeded the recommended sixth-grade level (mean readability score 21.68), indicating complex content. Sixty percentage of the websites scored 83% in PEMAT due to long sentences and limited explanation of technical terms; the remaining 40% websites met all understandability criteria. Journal of the American Medical Association assessment revealed deficiencies in transparency, with few sites providing references, author credentials, or publication dates. The correlation between readability and organic traffic was weakly positive (ρ = .176), indicating that frequently visited websites were not necessarily easier to read.
In this review, online BBL information was generally difficult to understand and often lacks essential quality indicators. The weak relationship between readability and traffic suggests that popular websites may not provide accessible content. Improving linguistic clarity, structure, and transparency is needed to ensure patients receive reliable, comprehensible guidance on this high-risk procedure.
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PMID:
42405003
Bibliographic data and abstract were imported from PubMed on 06 Jul 2026.

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