Co-producing a media campaign intervention to encourage Nigeria women's engagement in early presentation to breast cancer screening: a qualitative study.

Authors

Tarela Juliet Ike, Dung Ezekiel Jidong, Evangelyn Ebi Ayobi, Mieyebi Lawrence Ike, Kelvin Odeyovwi Ayobi, Peremi Richmond Ike, Rukevwe Francis Doghor, Christopher Francis, Nusrat Husain

Published in

Frontiers in public health. Volume 14. Pages 1853334. Epub Jun 30, 2026.

Abstract

Breast cancer significantly affects women globally, with women from low- and middle-income countries like Nigeria presenting late and at significant risk of mortality due to poor early screening. Yet a gap remains in the co-production of a media campaign intervention with women who are not or partially up to date with breast cancer screening using an interpretative phenomenological analytical lens.
Underpinned by a qualitative coproduction approach, a purposive sampling technique was adopted to recruit 11 participants, comprising women who are not or partially up to date with breast cancer from Delta state, who took part in a focus group discussion lasting approximately 90 min. The data was analysed using an interpretative phenomenological analysis lens.
Based on the analyses the study identified the following five superordinate main themes, (i) Misinformation, fear, and the silencing effect of limited awareness, (ii) Inclusive awareness through multi-platform communication, (iii) Concise, compassionate messaging to motivate early screening, (iv) Empowering messages to counter myths and encourage action and (v), Authenticity underpinned by relatability in delivering persuasive health messages.
This study offers valuable insights and original contributions to inform public health messaging policies globally on how culturally attuned, emotionally safe messaging can dismantle barriers and support earlier, more confident engagement with breast cancer screening. It also recommends the testing of the intervention to determine its effectiveness.

PMID:
42454300
Bibliographic data and abstract were imported from PubMed on 15 Jul 2026.

Read full publication at:
Please sign in to see all details.

Stats

1-terrible, 9-excellent. How would you rate this publication? Sign in in to submit your rating.

Post a comment

You need to be signed in to post comments. You can sign in here.

Comments

There are no comments yet.