Effect of Social Norm Messages on US Adults' Antibiotic Use Intentions.

Authors

Alistair Thorpe, Julia E Szymczak, Emely Luhan, Madeline C Farrell, William B Petty, Valerie M Vaughn, Angela Fagerlin, Rachael A Lee

Published in

Open forum infectious diseases. Volume 13. Issue 10. Pages ofag664. Epub Oct 14, 2026.

Abstract

In this randomized survey of US adults (N = 972), public health messages explaining why antibiotics should be avoided for cold/flu symptoms reduced the desire for antibiotics for cold/flu symptoms. Social norm framing (62% do not vs 38% do) showed no significant effect on antibiotic intentions. Public communications should prioritize clear explanations.

PMID:
42909263
Bibliographic data and abstract were imported from PubMed on 23 Oct 2026.

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